VISION

“To advance knowledge in the fields of management and business based on local wisdom with a regional reputation within ASEAN, in order to produce outstanding human resources with an entrepreneurial spirit.”

MISSION

  1. To provide innovative education and learning in the fields of management and business in order to produce outstanding management graduates with an entrepreneurial spirit who uphold local wisdom.
  2. To conduct innovative research in the fields of management and business with a focus on local wisdom, and to produce scientific publications—both national and international—that contribute to the advancement of knowledge and the well-being of society.
  3. Conducting community service activities in the fields of management and business that are rooted in local wisdom to support the creation of a self-reliant, productive, and prosperous community.
  4. Implementing a sustainable internal quality assurance system to enhance the quality of the three pillars of higher education.
  5. Establishing cooperation and partnerships with universities and relevant institutions, both domestically and internationally, in support of the three pillars of higher education.